- Valuation Model
- Expert Interviews
- Founders, funding
How does Anrok position itself in relation to Avalara, a well-established player in the space?
![](https://images.prismic.io/sacra/4318b6bf-e396-498f-8d2d-b6764cd6f773_michelle-valentine-1.jpg?auto=compress,format)
Michelle Valentine
Co-founder & CEO at Anrok
Anrok specializes in SaaS, and this focus brings the benefit of optimizing compliance out of the box. We pay close attention to the edge cases and intricacies that impact software businesses.
Home rule cities are a good concrete example of how this focus delivers superior automation and more accurate compliance for SaaS. Let’s take the home rule city of Chicago, which taxes software, but the state does not. Since Anrok specializes in SaaS, we're able to build our data model to treat these cities as a first-class entity. Out of the box, we're able to calculate and collect sales tax correctly in these jurisdictions and help protect the business's bottom line.
Incumbents, on the other hand, provide generalist solutions. Much user configuration is required to get started on legacy platforms. Moreover, they lack basic automations, such as anticipating filing frequency changes, that the modern software user expects.