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How does Anrok differentiate itself from all-in-one platform solutions like Paddle?
![](https://images.prismic.io/sacra/4318b6bf-e396-498f-8d2d-b6764cd6f773_michelle-valentine-1.jpg?auto=compress,format)
Michelle Valentine
Co-founder & CEO at Anrok
We don't really see Paddle much in the SaaS space. You tend to see them mainly with mom-and-pop or really small e-commerce businesses that are going from zero to one. I think the main reason is because Paddle is a reseller, and they end up owning the customer relationship, which is a no-go for many SaaS companies. Also, the pain points that they solve tend to be less important as a company scales and grows. So cost-benefit analysis wise, it's not worth using something like Paddle. It's not something that's very relevant to our customer base.
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Michelle Valentine, co-founder and CEO of Anrok, on the modularization of the SaaS finance stack
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