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How does an increase in customer success impact Census's revenue and overall success metrics?

Sean Lynch

Co-founder & CPO at Census

It's largely a land-and-expand type model. We typically deploy with a particular kind of use case or team in mind. We start working with, say, the product analytics team, sales, customer success or marketing, and we can prove out our value for one of those connections. Then once we're in, we can expand to different functions of the organization. So we'll start with sales and then move on to marketing and customer success and expand from there. As the success of the customer increases, we see more usage for a particular team, as well as expansion into additional teams.

Find this answer in Sean Lynch, co-founder of Census, on reverse ETL's role in the modern data stack
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