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How did Art Blocks achieve its initial product market fit and what are the measurable milestones that demonstrate its success?

Erick Calderon

Founder & CEO at Art Blocks

I spent years and years, first, even before the blockchain, ideating the concept of generative minting and sharing that with people and letting other people have control over a visual output. Then when the blockchain came around and then eventually an understanding of what an NFT was, to me, the idea that you could own something digital and algorithmic just kind of felt right. Who knows what would've happened if Art Blocks would've launched in 2018. It's really hard to know. Who knows what would've happened if Art Blocks would've launched when gas cost more than a mint, or if some OGs weren't in the CryptoPunks Discord on launch day talking about Art Block and how great it was? Who knows.

What I do know is that as people explored and learned about Art Blocks, they definitely found a fit when it comes to the toolset that we use to generate and keep track of art. All else aside, one of my big goals in the NFT space, just in the crypto space, was always to make something that wouldn't really work well without crypto.

In reality, the concept of Art Blocks was storing algorithms on-chain and creating provenance, not just in the ownership, but in the variability of an output, coupled with the fact that the outputs are not stuck to whatever technology we have today, but are going to be resolution agnostic and going to be viewable and in their full glory and any resolution in the future as technology advances, to me felt like a perfect combination of things that as people explored, all the different entities that were coming around at the time, this one stood out as being different, special, with a long term vision.

Find this answer in Erick Calderon, CEO of Art Blocks, on the evolution of NFT marketplaces
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