How can Pilot monetize through an app store-style marketplace?

Honestly, I would assume they already do get some level of monetization when they're recruiting customers into services. I don't know if there's a better way to get more. It makes sense in principle. 

It's when you sign up for Pilot, by the way, you go through an onboarding process and they make sure that everything you're doing is amenable to their service. So that's the moment when they tell you, "You need to use this, you need to use that."