Do you think creators will mix and match community building tools or favor an all-in-one platform that integrates various functions?

Guest: Yeah, they are. Yeah. They are moving that way. I think there are two camps or schools of thought. In my opinion, one school of thought is to make it easy.

So Kajabi makes it easy. It's pretty good at a lot of things, right? Their websites aren't super beautiful or flexible. Their community feature is not super robust, their email platform leaves some things to be desired, but all in all, for the price and the feature set, it's a pretty good product.

But it doesn't do one of those things phenomenally well. 

To me, the thing that Gumroad does phenomenally well is access to their products. It's easy to buy. I don't fill out a form, I put in my credit card details and I'm buying. It's very simple. 

I think that creators who are full-time creators will want the best of each part of their stack.

And so they'll use tools like Zapier to integrate Stripe, Shopify, Gumroad, Circle, Mighty Networks.

I know there's no tool on the market right now that meets all my needs. And so I've chosen to keep it simple rather than expensive.