Do AI-based tools like Levity replace or complement existing tools in the market?

Many companies we work with are already heavy users of tools like Zapier, but that isn't really a good fit for the types of problems that we're solving. For us, there's definitely an overlap with a tool like Zapier, but it's not like we're replacing it or vice versa. 

Usually, people that approach us have done the task that we're automating, manually, before. Maybe they tried automating it but failed. So, they're not coming to us from a different tool. They’re coming to us from nothing and we're the first tool that works for them.

The easy things that work in a rule-based way are either automated or going to be automated soon, because there's no reason to not set something up that just does the task for you, especially if it's repetitive. But then, there's this vast space with things that are not as easy or quite ambiguous due to this unstructured data that is not automated yet. That's where we come in.

By the way, we also integrate with Zapier, Integromat and others because we see ourselves as complementary. With our own, native integrations, however, we can offer a higher abstraction layer and opinionated UX because of the specific “job to be done” that Levity is hired for. Integrating a Levity classifier into your workflow takes just a few clicks, doing the same with Zapier could take two or three Zaps with dozens of steps.