Can headless ecommerce built on Jamstack with Shopify as a backend allow for greater flexibility with third-party API integrations?

I think what's exciting about that is it's setting up a world where we can build without walled gardens. Something that we're feeling the pain from right now, if you look at recent lawsuits and companies complaining about it, is like the Apple App Store. We've basically forced an entire generation of companies to agree to pay 30% of everything they make, because there's no option. You can't sell things on an iPhone or an Apple device without paying that toll. I think that people are frustrated by that.

The Jamstack prevents a single, large company from completely building a walled garden. They're going to offer great services, and people are going to be willing to pay a markup to get those services. It prevents what I think happened on Apple, where there are things that we actively dislike and we still have to pay a 30% markup to use them, because there's literally no option. I think this is better for competition. It's better for innovation, because companies are incentivized to build great things. We're going to pay the markup to them for using their ecosystem when the quality is there. When they don't deliver on the promises, or when they don't have something that we need, we're not stuck. We can reach somewhere else and use the thing that meets our needs. That's going to push competitors in the space to improve their offerings.

It's the right kind of growth. It's the right kind of competitive pressure that's going to continually improve this marketplace. To me that's probably one of the most exciting things. As developers, we win by using this open approach versus getting into the monolithic approaches where we're stuck with whatever the providers give to us, because there's no pressure on them to improve that. We can't go anywhere else.