Before the pandemic, was the need for restaurants to adopt digital marketing and loyalty initiatives not as pressing as it is now?

Digital ordering pre-pandemic was, for instance, if you're Starbucks, you're a five to 35 unit chain. Now, Starbucks has an app, Wendy's has an app, McDonald's has an app, and that's so out of reach. It's not possible for me as an operator that has five to 35 occasions. 

Then, there’s the other part of digital ordering, "Oh! They’re just ordering Grubhub, DoorDash and we're just going to pay those fees. There's no way to own the data or find a way to diversify the income a little bit."