According to Aviron, what workouts are best suited for connected hardware and what types of workouts might not be ideal?

My viewpoint on connected fitness is it's definitely an industry that is still in it’s infancy. If you look at pre-pandemic, no one was really talking about it pre-pandemic, but Peloton had already raised nearly a billion dollars before Covid-19 hit.

It's not like because of Covid-19 and all these gyms were closing, is why connected fitness exploded. It was already growing before that, and it was just accelerated due to the pandemic. That's my first take on it.

I always think there's a place for connected fitness as well, because what connected fitness solves, to me it solves a few things. It solves convenience, that's the main thing. Going to the gym can be a pain. Going to a boutique gym and then finding parking and reserving a class the night before and making sure you show up exactly on time, those are all inconveniences.

That's what connected fitness solves: Consumers can have a great workout with the same experience in the comfort of home whenever they want.

In addition to that, consumers have access to more variety, in terms of content, because they’re not going to the same gym and seeing the same instructor. I have access to, on Aviron, 500 different workout options, thousands of members, and dozens of games.

Also from a cost standpoint, when you first look at a Peloton, you're going $44 a month, that's pretty expensive. But when you can split that cost across multiple family members, it's quite easy to justify that price. And it actually is a lot cheaper than the alternative.