Today, we’re launching our report on Beacons: The Storefront For The Multi-SKU Creator That’s Growing 3x Monthly.
Beacons is a “link in bio” competitor to Linktree that gives creators a single link for their TikTok and Instagram profiles that they use to route users to their Patreon page, their YouTube channel, their Shopify store and their Twitch stream. Instead of being at the mercy of one platform's take rate, they can build compounding revenue streams from a combination of platforms and direct sales. A few key points from our analysis of Beacons:
- Beacons has grown revenue 3x every month for the last three months, growing very quickly to $3.7K in monthly recurring revenue from $0 in September.
- Beacons has high gross revenue churn at 16-18% monthly, more than 3x higher than creator email product ConvertKit. However, companies like ConvertKit and Shopify have been able to bring their churn down over time to a more manageable ~5% monthly.
- In our base case, Beacons gets to $2M in annual recurring revenue by the end of 2021 by building a better Linktree. In our bear case, new user acquisition slows down and churn causes revenue to plateau and then decline. In our bull case, Beacons expands on their mobile website builder to build a competitor to Webflow ($2.1B), Wix ($15B+), and in the long-term, Shopify ($176B).
We produced this coverage alongside Beacons' ongoing equity crowdfunding campaign on Republic.
Check out the full report for our detailed analysis.
