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Volume 3: inspired by a lollipop

Remember when your parents used to drag you to the bank? The long lines, the suits, the stuffy atmosphere.

You know what made it tolerable?

The free lollipop the teller gave you.

A simple value add that made your experience at the bank that much more pleasurable.

Alex Adelman doesn’t just remember this experience.

It was the inspiration for him and Matt Senter to launch Lolli, a rewards application that allows users to earn “free” bitcoin when shopping online.

A new kind of “banking” experience that he’s betting big on.

Lolli recently closed an oversubscribed $3m seed-II funding round on Monday, May 11th (coincidently on the day of Bitcoin’s third “halving”).

For this week’s exclusive we’ll dive into Alex’s background, Lolli’s Cap Table, and the massive opportunities ahead for Bitcoin.

Background:

A Charlotte native, Adelman went on to attend UNC-Chapel Hill before graduating with a degree in economics. He then ventured to NYC where he went on to co-found his first company, Cosmic Cart, with Matt Senter in 2014. Cosmic Cart first launched at Disrupt NY Battlefield with the goal of creating a “universal shopping cart” that would allow companies to sell their goods anywhere online. Cosmic Cart caught the attention of publishers (as well as consumers), making it easier than ever to buy and sell items online. Cosmic Cart was then acquired by POPSUGAR in 2016 (later acquired a second time by Ebates). Talk about a great checkout process.

The Inspiration for Lolli

Shortly after, Adelman and Senter teamed up once again to tackle a new consumer phenomenon on the rise: Bitcoin.

“We strongly believe in bitcoin’s power as a global alternative currency and universal store of value and want to share it with the world.”

-Lolli website

But, they faced two massive hurdles: mass adoption and education.

In order to make this work, they would need to tackle both issues at once:

  1. Make it easy for people to acquire Bitcoin
  2. Educate consumers on the power behind Bitcoin

Not to mention, this has to be scalable on both fronts.

How could they achieve this? By recreating that same lollipop experience at the bank. Out of this idea, Lolli was born in March of 2018.

Once you download the Lolli extension on your web browser, you can start shopping online and receive up to 30% back in Bitcoin rewards. They are making it easy to access Bitcoin (for free), while educating the market on the power behind the crypto currency. They have 500+ retail partners on their website, including Nike, Expedia, Postmates and more.

Their new funding round will help Lolli launch a mobile app this summer and expand internationally.

Who’s on the Cap Table?

Lolli Investors - Seed II - May 11th, 2020 (via Crunchbase)

Version One Ventures (Partner: Angela Kingyens)

Sound Ventures (Partner: Maaria Bajwa)

Pir Granoff

Pathfinder (Lead Investor)

Michelle Phan

Guy Oseary

FJ Labs (Partner: Fabrice Grinda)

Digital Currency Group

Craft Ventures (Partner: Jeff Fluhr)

Company Ventures

Chapter One Ventures

Bain Capital Ventures

Adam Leber

Abe Burns

Congrats, Alex and team. Excited to watch Lolli (and Bitcoin) grow.

The Bitcoin opportunity ahead

In case you muted “Bitcoin” on Twitter, the third Bitcoin “halving” occurred on Monday, May 11th. This means that the number of new bitcoins entering circulation every 10 minutes has dropped by 50% (now 6.25, down from 12.5). It’s kind of a BFD because if demand remains strong, (while supply remains limited) the price should change. This “halving” event happens every 4 years until the last halving in 2140.

via: Google Trends

via: Google Trends

The last Bitcoin halving was in July 2016, when Bitcoin was ~$650/coin. Over the next 17 months, Bitcoin went on a tear, reaching an all-time high of $20,000 per coin in late 2017. Will we see a similar parabolic bull run this time? Time will tell.

Who’s accumulating Bitcoin?

Grayscale holds $3.7 billion and it's nearly all Bitcoin

via: https://decrypt.co/28396/grayscale-holds-3-7-billion-and-its-nearly-all-bitcoin

Tudor Jones on Investing

Looking for the next Lolli?

Early stage Bitcoin and blockchain companies that we’re watching:

1World Online

HQ: Redwood City, California

Founder: Alex Fedosseev

Latest Funding: $8.5M Series A announced on February 21st, 2020.

Surge signal: 860% monthly visits growth

Why we like it: blockchain powered platform that unified the values of data and advertising into an all-in-one engagement driven model. It claims to amplify your advertising campaigns 5x-10x compared to static banners.

Zabo

HQ: Dallas, Texas

Founders: Alex Treece, Christopher Brown, William Dias

Latest Funding: $2.5M Seed Round announced on March 20th, 2020.

Surge signal: 298% monthly visits growth

Why we like it: API for connecting to any crypto exchange, wallet, protocol or account. With the rise of API-first builds, this will help usher in a new era of digital banking, lending, financial tracking and more across multiple platforms. Integrations with Coinbase, Binance, Gemini and more.

TaxBit

HQ: Draper, Utah

Founder: Austin Woodward

Latest Funding: $5M Seed Round announced on January 6th, 2020.

Surge signal: N/A website traffic

Why we like it: they are referred to as the “TurboTax” of crypto and have the software to back this up. The IRS has been vocal about reporting crypto transactions, and with the tax extension this year, they are ripe to see a spike in customers in the coming months.

That’s all for now, stay tuned for next week’s exclusive.

Data Sources: Crunchbase, SimilarWeb

The Cap Table is a resource to help you get, and stay, on the capitalization table.

What did we miss? Email us at [email protected]

Notable Deals 5/8-5/15

DEAL OF THE WEEK:

In last week’s edition we featured former CSO of Carta, Sumeet Gajri. This week, Carta takes the cake with a whopping $180mm raised, led by Lightspeed Venture partners

FT: Carta plans private share trading platform to rival Nasdaq

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