Vena becomes midmarket planning hub
Vena
This expansion shows Vena is turning from a finance team system of record into a planning hub for multiple departments. The important shift is that once Vena already pulls actuals from ERP, CRM, and HRIS systems into Excel, adding sales capacity plans, hiring plans, and operating plans becomes a natural cross sell. That lets Vena grow inside existing accounts without forcing midmarket customers to buy a heavier enterprise platform.
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In practice, this means finance can start with budgeting, then extend the same connected spreadsheet workflow to sales pipeline forecasts, headcount approvals, and operating scenarios. The buyer stays the same, but more teams feed inputs into one model, which raises seat count and product stickiness.
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That is a different expansion path from Anaplan style enterprise planning. Vena is staying in the midmarket, around $60,000 ACV, and using familiar Excel workflows plus Microsoft integrations like Power BI, PowerPoint, and Dynamics 365 Business Central to offer broader planning without the $300,000 to $450,000 enterprise price point.
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The broader category is moving toward connected planning across finance, sales, and operations, but many newer tools try to replace spreadsheets with browser native workflows. Vena stands out by keeping Excel at the center, which fits teams that still do real planning work in spreadsheets even after buying dedicated FP&A software.
The next phase is deeper departmental adoption. If Vena keeps becoming the place where finance, sales, and people teams all update assumptions against live source data, it can keep lifting expansion revenue from its installed base and strengthen its position as the default planning layer for Microsoft centric midmarket companies.