Per-Case Pricing for Plaintiff Firms

Per case pricing is what lets EvenUp sell into plaintiff firms as a revenue tool instead of a software budget line. A PI firm does not make money because ten staff members have logins, it makes money when a case moves from intake to demand to settlement, so pricing by file gives the buyer a simple comparison against paralegal hours saved, faster case throughput, or a higher recovery on that specific matter. It also fits firms that ramp usage up and down with case volume instead of headcount.

• This pricing model matches how the product is actually used. EvenUp starts in discrete workflows like demand drafting or medical chronologies, then expands into adjacent modules, so the natural buying question is cost per file handled, not cost per user per month.
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• It also widens the market below large enterprise firms. Smaller practices are already using AI, but many still rely on generic tools that create fragmentation and confidentiality risk, so per case pricing lowers commitment and makes a purpose built PI tool easier to adopt one matter at a time.
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• The flip side is that pricing is tied to production, which pushes EvenUp toward a software plus services model. Expert Demands adds legal review, and PLAAS adds case management labor, so revenue can scale with case volume while the company captures spend that would otherwise go to in house staff or outsourced operators.
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The next step is a deeper shift from drafting software to outsourced operating layer. As PI firms consolidate and demand more standardized pre lit workflows across offices, per case pricing gives EvenUp a clean way to bundle AI, human review, and managed operations into one unit economics model tied directly to case flow.