Namma Yatri ONDC Zero-Commission Model
Ola
This model matters because it turns ride hailing from a winner take most app business into a shared infrastructure business. Namma Yatri showed that a city can run a driver friendly app without taking a cut from each ride, while ONDC gives that app a common rail for discovery and ticketing. That makes local replicas cheaper to launch, easier to govern, and harder for incumbents to beat just by lowering commissions.
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The key product change is where money flows. In the older aggregator model, the platform collected the fare and kept a percentage. In the direct payment model, the rider pays the driver and the app charges a fixed software fee or subscription, which is why driver economics have become the main battleground across India mobility.
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ONDC lowers the cost of expansion because it supplies shared network standards instead of requiring each city app to build its own closed marketplace. Namma Yatri describes itself as ONDC and Beckn based, and ONDC already supports mobility use cases like metro and bus ticketing across multiple buyer apps.
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The model is already spreading through multiple wrappers, not just one app. MovingTech has extended it through Yatri Sathi, Odisha Yatri, Kerala Savaari, and Bharat Taxi. Bharat Taxi also adds a cooperative layer, which had reached about 431,000 driver partners by March 23, 2026, giving states and unions a version they can actively sponsor.
The next phase is likely a market where local and open network operators own more of the supply relationship, while large consumer apps compete on demand, reliability, and bundled services instead of commission take rates. That pushes Ola, Uber, and Rapido toward software fees, enterprise demand, and financial products as the real sources of durable monetization.