Annual installment contracts for Brazilian SMBs
Diving deeper into
Max Peters, CEO of Adapta, on building AI agents for Brazilian SMBs
We sell just annually. We don't have monthly subscriptions.
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Reviewing context
Annual contracts sold in 12 installments give Adapta the best parts of a monthly plan and an annual plan at the same time. The buyer experiences a manageable monthly payment, but Adapta locks in a 12 month commitment, which supports stronger retention, steadier cash collection, and more confidence to invest in onboarding and education for SMB teams that need help adopting AI.
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This fits Brazilian payment behavior. Installments are a standard way to buy higher ticket products in Brazil, across cards and newer local rails, so breaking an annual contract into 12 payments lowers the psychological barrier without giving up the commitment term.
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It also matches Adapta's go to market. The company sells to owners first, then expands to the rest of the team, and backs the product with courses, events, and consulting. An annual contract gives enough time for that training heavy motion to turn initial curiosity into durable usage.
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The closest playbook is HubSpot, which used education and implementation to sell SMB software with contract commitment rather than pure self serve month to month usage. Adapta is applying a localized version of that model to Brazilian AI adoption.
As AI workspaces add more workflows, internal tools, and agents, annual contracts should become even more important. The deeper Adapta gets into a company's daily work, the more the annual term looks less like a pricing choice and more like a way to secure a full year to change behavior and become the default operating layer for SMBs.