Nori Tokenizes Soil Carbon Supply
Paul Gambill, CEO of Nori, on tokenized projects for social good
This reveals that carbon removal is bottlenecked less by buyer intent than by the mechanics of turning real projects into purchasable inventory. Nori is built around paying farmers for soil carbon, using third party verification, a 10 year contract, and a marketplace fee on each sale, because the hard part is not finding companies that say they want removals, it is making supply cheap enough and standardized enough to sell at scale.
-
In the legacy market, a project often moves through registries, consultants, verifiers, brokers, and private negotiations before a buyer ever sees it. That adds cost and time on the supply side. Nori tries to collapse that stack so a farmer can generate a verified tonne and sell it with fewer intermediaries.
-
The contrast with Patch and Persefoni makes the point clearer. Persefoni helps companies measure emissions, including hard reporting work like Scope 3. Patch helps companies procure credits through APIs and developer integrations. Nori is aimed one layer earlier, at creating more verified tonnes in the first place.
-
That is why tokenization matters here. If a tonne becomes a simple, reusable market unit with visible pricing, suppliers can treat carbon more like a crop or commodity, and buyers can lock in future purchases. The token is less about creating demand than about making supply financeable and liquid.
The next phase of the market is likely to reward whoever lowers supply side friction fastest. As carbon accounting and disclosure software pushes more companies to quantify emissions, the winning removal platforms will be the ones that can onboard more growers, verify more tonnes, and turn those tonnes into easy to buy inventory without the old registry bottlenecks.