Maven Clinic platform for family benefits

This category is moving from perk to workforce infrastructure. Falling birth rates and widespread infertility make fertility support more urgent, while employers are spending more on women’s and family benefits even as employees feel less able to use them well. That gap is what favors Maven’s model, because it does not just reimburse treatment, it gives members a single place to find providers, understand coverage, and manage care across fertility, pregnancy, pediatrics, and menopause.1 2 3 4 5

• Demand is being pushed by real medical need, not just benefit fashion. WHO says about 1 in 6 people experience infertility, and the fertility services market is projected to grow from about $35B in 2023 to about $70B by 2030, which expands the budget pool employers are trying to help workers access.1 2
• Employers are buying coordination, not only coverage. Maven’s 2026 benefits report says women’s and family health benefit spending rose 39% year over year, while employee confidence that benefits support them very well fell by 10% on average. That creates room for a navigation layer that turns scattered vendors into one guided workflow.3
• Maven is broader than the older fertility benefits template. Progyny is centered on fertility coverage through clinic networks, while Maven has expanded into a full family health platform. Kindbody takes the opposite route, owning clinics and IVF labs. Maven instead stays asset light, using a provider network and benefits administration to scale globally across 175 countries.4 5 6

The next step is more consolidation around fewer platforms that can bundle financing, navigation, telehealth, and longitudinal care. As fertility, menopause, and family planning move deeper into core benefits budgets, Maven is positioned to win by being the operating layer employers keep in place across multiple life stages, not a single episode vendor.3 4 5