Pry's UI Layer for Finance
Andy Su, co-founder of Pry, on building the "Figma of finance"
Pry is trying to win FP&A by replacing spreadsheet work with a finance specific interface, not by owning the accounting system underneath. The product advantage is that finance can pull live data from tools like QuickBooks, payroll systems, CRM, and eventually warehouses, then let each department edit only its slice of the plan inside one shared model instead of trading broken spreadsheets over email.
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In practice, the UI layer means structured collaboration. A head of sales sees only the sales budget, enters changes in app, and cannot break formulas. That turns annual planning from spreadsheet ping pong into a controlled workflow, which is where Pry sees the clearest product wedge against Excel.
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This was a common pattern across the new FP&A cohort. Causal also framed the pain as disconnected data, unreadable spreadsheet logic, and weak sharing, while Runway described incumbents as good at data plumbing and workflow but not at being the place where non finance teams actually think and plan.
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Calling Pry a UI layer also explains the Redshift point. Once the interface can sit on top of a company data warehouse, Pry no longer has to stop at seed to Series B startups using a simple finance stack. It can start serving larger companies whose operational data lives outside QuickBooks, in Snowflake, Redshift, Salesforce, and HubSpot.
The category is moving toward finance software that looks less like a locked model owned by one analyst and more like a shared operating surface for the company. The winners will be the products that combine deep integrations with a simple enough interface that department heads actually use the system directly, which is the path Pry was pointing toward.