Mirakl Partners With Adobe and Salesforce

This partnership dynamic shows that Mirakl still wins when a retailer wants a real marketplace business, not just a store with a seller plug in. Mirakl sits beside Adobe Commerce and Salesforce Commerce Cloud because it handles the hard marketplace layer, seller onboarding, catalog normalization, commission logic, and cross seller order flows, while the commerce platforms keep owning the storefront, checkout, and merchant relationship.1 2 3 4 5

• Adobe and Mirakl have an explicit integration path. Adobe published a marketplace launch guide with Mirakl, and Mirakl sells an official connector on Adobe Commerce Marketplace. That is partner behavior, not head on platform replacement.3 4 5
• Salesforce follows the same pattern. Mirakl documents a Salesforce Commerce Cloud connector for operators, and a Mirakl cartridge is listed in Salesforce's Commerce Cloud app ecosystem. In practice, Salesforce supplies the commerce shell while Mirakl runs the multi seller marketplace engine behind it.2 6 7
• The substitution risk is real because native commerce platforms keep adding bundled marketplace functions. That matters most for simpler use cases. But Mirakl's continued growth to an estimated $218M ARR in 2025, across 450 plus customers and 13,000 plus sellers, suggests large retailers still pay for deeper specialization.1 8

The likely next step is a split market. Basic marketplace features get absorbed into commerce suites, while Mirakl stays strongest with enterprise retailers and distributors that need thousands of sellers, messy catalogs, ad monetization, and marketplace operations as a core profit center rather than a box on a platform roadmap.1 8