Gamma builds a new content format

Gamma is trying to escape a feature war with PowerPoint and Google Slides by changing the file itself. Instead of competing on who can turn a prompt into a 16 by 9 deck fastest, it built a card based format that flows like a web page, supports embeds and responsive layouts, and works for reading, sharing, and publishing online. That makes AI an onramp, while the real product is a new digital document type.

• The core design choice is structural. Gamma does not use freeform slide placement like PowerPoint. Content stacks vertically, reflows across screen sizes, and can expand or collapse inside a card. That makes it closer to Notion or a lightweight microsite builder than classic slideware.
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• This positioning matters because incumbents are already shipping prompt to deck features inside their suites. Microsoft supports creating presentations with Copilot in PowerPoint, and Google has rolled out deck generation in Gemini and Google Workspace. Competing only on basic generation would be hard to defend.
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• The upside is broader than presentations. Gamma users already stretch the format into ebooks, internal docs, and simple web pages, and the company has leaned further into microsites. That is also why Canva is the more important long term comparison than Pitch or Beautiful.ai.
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The next leg is turning cards into a standard container for business content that can be drafted with AI and published anywhere. If Gamma keeps moving from decks into docs, webpages, and interactive collateral, it can own a new layer of work that sits beside office suites instead of inside them.