Abridge's Epic Integration Lead
Brendan Keeler, interoperability lead at HTD Health, on GTM for AI medical scribes
The real moat in AI medical scribes is not the transcript, it is how deeply the product disappears into Epic. In practice, that means fewer extra clicks, fewer copy and paste steps, better handoff into note drafting, and faster access to new Epic workflows like mobile, emergency department, inpatient, orders, and revenue cycle tasks. Abridge’s lead comes from being wired into Epic’s roadmap earlier and more tightly than most rivals.
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Abridge became Epic’s first Pal in August 2023, which gave it an earlier path into Epic clinical workflows. By 2025 it had expanded beyond note generation into coding, orders, summaries, problem lists, and prior authorization steps inside Epic, which turns the scribe from a note tool into workflow infrastructure.
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Nabla has been closing the gap, but the timeline shows the lag. Nabla announced Epic rollouts in July 2024, direct Epic integration in May 2025, and Epic Toolbox for Ambient Voice Recognition in October 2025. That pattern fits the idea that rivals can catch up, but mostly as fast followers to Epic features Abridge reached first.
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This matters because hospital buyers usually choose the scribe that works most naturally inside the EHR their clinicians already use. Epic reaches about 38% of hospital networks, and Abridge scaled from roughly 8,000 to more than 60,000 clinicians across 100 plus health systems after its Epic and athenahealth partnerships, helping drive ARR to about $100M by May 2025.
The next phase is a race to own more of the work that happens right after the conversation. The winning vendor will not just draft the note, it will trigger coding, prior auth, orders, and other downstream actions inside Epic. Abridge is positioned to keep compounding if it stays first on each new Epic surface area.