Vetted extension intercepts shopping intent
Vetted
The extension matters because it lets Vetted intercept shopping intent at the exact moment a buyer is deciding, instead of waiting for them to start on Vetted first. That turns any product page into a decision screen, where Vetted can show research, compare merchants, and push the shopper toward a better SKU or a cheaper retailer. It is the fastest path from research product to affiliate transaction, and it mirrors how Honey won distribution, but with product judgment layered on top.
-
Vetted started as Lustre, a browser extension that overlaid recommendations on Amazon pages, so this is not an add on feature, it is part of the company’s original wedge. The broader app and site came later, after the company proved people would accept guidance inside the shopping flow itself.
-
Most shopping extensions show up after the product choice is already made. Honey and Capital One Shopping mainly surface coupons, cash back, or price drops at checkout. Vetted moves earlier in the funnel by helping decide what to buy, then also compares retailers and prices once a candidate product is on screen.
-
That placement is strategically valuable because affiliate commerce pays when a shopper clicks out and buys, and Vetted reports a 70% conversion rate on recommended products. An extension that works across retailer sites increases the number of moments where Vetted can capture that handoff without owning inventory, fulfillment, or checkout.
The next step is turning the extension from a research overlay into a full routing layer for commerce. As Google, OpenAI, Perplexity, and retailer native assistants push deeper into shopping, the winners will be the products that combine trustworthy recommendations, live merchant data, and consistent cross site presence. The extension gives Vetted the distribution surface to do that.