Adapta Becomes SMB Operating Layer
Max Peters, CEO of Adapta, on building AI agents for Brazilian SMBs
This shows Adapta is moving from being an AI chat subscription to becoming the software layer where an SMB actually runs its business. Skip gives Adapta a way to turn AI usage into concrete systems, like a sales CRM, a client portal, or a team dashboard, so the customer is not just asking a model questions, they are rebuilding daily workflows inside the same product. That creates much deeper lock in and more room to expand account value over time.
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In practice, systematization means taking work that lived in spreadsheets, WhatsApp threads, or generic SaaS tools and turning it into a custom app for one team. Adapta already uses Skip internally for a video team workflow, a marketing workflow, and a consultant client portal, which makes the product easier to sell because it is already being used as the company operating layer.
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This is the same broad problem Retool, Airplane, and Appsmith attack, building CRUD apps, admin panels, and dashboards on top of company data. The difference is that those products are usually sold to developers or ops teams in larger companies, while Adapta is packaging the capability for Brazilian SMB owners who want a simpler way to replace patchwork software with something tailored to their business.
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The strategic payoff is that custom internal software often replaces point solutions rather than sitting beside them. Internal tool platforms have long expanded by helping companies build the exact screen or workflow that off the shelf SaaS does not fit, and Adapta is pairing that with chat, agents, automations, and local consulting, which gives it a much stronger wedge than being only a model aggregator.
The next step is an SMB AI stack where chat is just the front door and the real value comes from owning the records, workflows, and permissions underneath. If Adapta keeps turning custom tools into a standard part of deployment, it can grow from an AI assistant into the place where Brazilian SMBs build and run most of their day to day software.