Salmon racing to capture daily spend

This matters because Salmon is racing to turn one time checkout borrowers into daily users before payment platforms lock up that behavior. In the Philippines, digital payments are now the majority of retail volume, and merchant payments are the biggest driver. QR Ph makes open acceptance possible across banks and wallets, so a lender with a usable credit line can move from financing a phone at checkout to funding groceries, restaurants, and online spend.

• The demand side is real. BSP reported digital payments reached 57.4% of monthly retail payment volume in 2024, up from 52.8% in 2023, and merchant payments made up 66.4% of digital transaction volume. That means everyday retail behavior is already shifting onto rails that a QR linked credit product can ride.
  1 bsp
• The acceptance side is real too. Salmon says its QR Ph linked revolving line already works at 600,000 plus QR accepting merchants, which is why its TAM expands far beyond its 5,000 partner stores. QR Ph is interoperable by design, so one code can accept payments from many bank and wallet apps instead of trapping usage in a closed merchant network.
  2 sacra 4 bsp 5 maya
• The window is tightening because larger rails are now adding credit at checkout. BillEase integrated into Maya Business in May 2025, letting shoppers at Maya powered online and in store merchants scan a QRPh code in the Billease app and split purchases into installments. Maya also brings a much larger daily use base through payments, deposits, and lending in one app.
  3 sacra 6 billease

The next phase is a land grab for daily spend frequency. The winners in Philippine consumer finance will be the companies that combine underwriting with the payment surfaces people already open every day, at checkout, in store, and in app. For Salmon, that makes rapid migration from merchant loan origination into QR spend, cards, and deposits the core strategic task.