Indexing Late-Stage Private Companies
Alex Johnson, co-founder & CEO of Velvet, on vertical AI for venture capital
This points to private market data becoming the raw material for packaged investment products, not just deal sourcing. If BlackRock can combine Preqin style market maps with the transaction, pricing, and holder level data that flows through secondary platforms, it can turn late stage private companies into something that looks more like a benchmarkable asset class. That would make Series C through pre IPO exposure easier to buy, compare, and eventually index.
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The bottleneck is not investor appetite, it is market structure. Late stage private shares already represent a large pool of value, but only a small share trades each year because access is fragmented, disclosures are inconsistent, and issuers still control who can buy and sell.
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The pieces of an index are emerging in separate companies. Forge and EquityZen aggregate trades and investor demand, while Zanbato concentrates institutional block trading through broker dealers. Preqin adds the market wide company and fund data layer that institutions need to screen and compare names at scale.
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What Velvet is really describing is the missing system of record. A diligence tool used every day by venture funds can standardize first party company updates, ownership context, and investor behavior before a trade happens. That makes it more useful to institutions than a broker feed alone, because it helps create the standards the market lacks.
The market is heading toward a middle state between private and public, where companies stay private longer but trade often enough to generate pricing history and standardized data. If that happens, the winners will be the platforms that own the underlying workflows and data exhaust, because they will shape which private companies become investable at institutional scale.