Kry aiming to own care delivery

Kry is trying to win healthcare at the delivery layer, not just the software layer. The bet is that the biggest company in Europe will be the one that owns patient demand, clinician workflow, payer contracts, and the handoff from chat and video into labs and clinics. That is why Kry built with public reimbursement, hired its own clinicians, and added physical capacity instead of staying a lighter telehealth app or a pure doctor software vendor.

• Kry framed itself as a mass market primary care provider from the start, which meant working with national and regional public payers, because that is where healthcare spend sits in Europe. In the interview, the company says 70 to 80% of GP cases can already be handled remotely, and that reimbursement infrastructure is now in place across multiple markets.
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• The company has been building the pieces needed to act like a scaled provider, not a point solution. It operated with 1,300 plus doctors and nurses as of 2023, had 25% of Sweden signed up, opened dozens of clinics, and linked digital visits to partner lab networks, including 600 blood sample locations in Sweden.
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• This is a different ambition from companies like Doctolib. Doctolib sells workflow software to clinicians, while Kry argues software alone captures only a small share of healthcare spend. Kry wants the consultation, follow up, coding, referral, and reimbursement flow itself, because that is where a much larger revenue pool sits.
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Over the next few years, the prize is a hybrid model where AI handles intake and admin, clinicians focus on edge cases, and public payers increasingly buy access on a subscription basis. If that shift continues, the largest healthcare company in Europe is more likely to look like a tech enabled care operator with clinics and contracts than a hospital chain or a scheduling software company.