Compound automates startup wealth workflows
Jordan Gonen, CEO of Compound, on software-enabled wealth management
The real opening is not better portfolio picks, it is taking hours of invisible back office work and turning them into a faster, cleaner client workflow. In wealth management, advisors still spend huge chunks of time pulling account data from different custodians, copying numbers between planning, billing, and reporting tools, chasing documents, and manually summarizing recommendations. Compound is building around that mess for startup employees and founders, where equity, taxes, private assets, and liquidity decisions make the workflow even more fragmented.
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Compound’s product is not just a dashboard. It keeps a live inventory of assets and liabilities, pulls in data from systems like Carta and Shareworks, alerts clients to events like 409A changes and QSBS timelines, and stores tax and legal documents in one vault so the advisor can act from a current record instead of rebuilding context each meeting.
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Savvy describes the same industry bottleneck from the advisor side. A typical RIA may juggle eight separate tools for planning, risk, reporting, billing, prospecting, onboarding, and custodial transfers, with one advisor saying 40% of time goes to moving and reformatting data rather than meeting clients. That is the process burden software is trying to collapse.
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The pain is worse in startup wealth, because the client balance sheet is not just brokerage assets. It includes private stock, option exercise decisions, tender offers, loans, and secondary markets that still often run through slow, manual workflows. That complexity creates room for a software layer that coordinates advisors, documents, and liquidity providers around one client record.
This category is heading toward wealth firms that look more like operating systems than traditional advisory practices. The winners will combine human advice with software that tracks held away assets, automates admin work, and plugs directly into liquidity, tax, and custody infrastructure, which should let each advisor handle more complexity while giving clients a much more immediate and informed experience.