Monark as Brokerage Margin Engine

Monark is turning private investments into a replacement profit center for brokerages whose public stock trading economics were crushed by zero commission pricing. In practice, a brokerage can let an existing customer buy a pre-IPO SPV or evergreen private fund from the same app and earn roughly 2% to 3% on invested dollars, versus a tiny payment for order flow economics on a public stock trade. That makes private markets less of a feature and more of a margin engine.

• The money flow is straightforward. An investor pays an upfront load, often around 5%. After SPV admin costs, Monark typically splits the remaining fee with the brokerage, often 50 50. On a $100,000 order, that can mean thousands of dollars of gross revenue to share, not pennies.
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• This works because Monark is embedded inside existing brokerage distribution. Customers use cash already sitting in their brokerage account, complete suitability checks, and see private positions handled through the same operational stack. That avoids the high customer acquisition cost that hurt direct to consumer alt platforms.
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• The closest comparison is how Robinhood made trading look free by moving monetization to the back end through payment for order flow. Monark applies the same logic in reverse for brokerages. Keep public trading free, then monetize private market access with explicit commissions that are far richer per dollar traded.
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The next step is for brokerages to treat private assets the way they already treat options, crypto, and fixed income, as another product line inside one account that lifts revenue per customer. If Monark keeps owning the workflow from onboarding to custody and reporting, private markets can become core brokerage infrastructure rather than a niche add on.