Sell creator workflows not apps

The real prize is moving Bending Spoons from selling single apps to selling a workflow. Adobe wins more revenue because a designer pays once for the whole job, editing, storage, sharing, review, and publishing. Bending Spoons now has the pieces for a similar creator stack, from Remini and Splice for making content, to StreamYard for recording live video, to WeTransfer for moving large files, to Brightcove and Vimeo for hosting and distribution.

• The bundle logic is concrete. A solo creator can enhance footage in Remini, cut it in Splice, stream or record in StreamYard, send drafts through WeTransfer, then publish through Vimeo or Brightcove. Selling those steps together raises spend per project without needing a new user acquisition channel.
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• Adobe shows why this matters. Creative Cloud turned many point products into one recurring subscription, and Adobe is still leaning into that model with its all apps plan and newer Creative Cloud Pro packaging. The value comes from fewer buying decisions and deeper product lock in once files and teams live across multiple tools.
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• There is also an enterprise version of the same play. StreamYard already separates business plans from individual plans, WeTransfer now offers team workspaces, and Brightcove sells enterprise video infrastructure. That gives Bending Spoons a path from consumer subscriptions into higher priced company accounts for marketing, webinars, training, and internal video.
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The next step is packaging, not acquisition. If Bending Spoons can turn its apps into a small number of clear creator and business bundles, it can lift average revenue per user the same way Adobe did, by becoming the default place where content gets made, moved, and published.