Carbon accounting and removal marketplaces
Paul Gambill, CEO of Nori, on tokenized projects for social good
This shows how carbon accounting software and carbon removal marketplaces fit together as separate layers of the same workflow. A company first measures emissions through a tool like GreenFeet, Persefoni, or Watershed, then buys removals through an infrastructure provider like Nori to cover the emissions it cannot eliminate yet. That makes removal procurement a built in feature for accounting platforms, not their core product.
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Nori is positioned as the supply and transaction layer. Its model is to pay suppliers for verified carbon removal, issue a removal unit tied to one tonne of CO2, and make money on a 15% fee charged to buyers, while partners handle footprint measurement and reduction planning.
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Patch describes the same market structure from the other side. Carbon accounting tools tell a company how much it emitted, and a marketplace API plugs in so the company can actually procure credits or removals inside that workflow. Patch explicitly calls compensation a must have feature for accounting software, but not the reason those tools win customers.
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The practical reason this split exists is trust and complexity. Measuring Scope 1, 2, and 3 emissions requires data collection and audit trails, while buying removals requires supplier vetting, contract management, project monitoring, and retirement of credits. Different products specialize in each job.
The market is heading toward tighter bundling, where carbon accounting products surface a net zero gap and removal infrastructure fills it instantly in the background. As climate reporting becomes more standardized, the winners are likely to be the infrastructure providers that become embedded across many accounting tools, because they capture demand wherever emissions get measured.