Incumbent platforms could replicate Console

The real risk is not that Console stops working, it is that larger platforms can make similar automation feel free. In enterprise IT, the winning product is often the one already approved by security, already connected to systems of record, and already paid for in a broader contract. That favors incumbents like ServiceNow and Moveworks, which already package chat based support, workflow automation, and cross department service into platforms enterprises use every day.

• Console is focused on automating IT support in Slack. That is useful, but the core workflow, employee asks for help in chat, software checks systems, takes action, and closes the request, is now standard product territory for larger vendors with wider surface area across Slack, Teams, web, and service portals.
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• Moveworks shows how this gets bundled. It supports Slack, Teams, Google Chat, web, and other surfaces, and is positioned as one assistant across IT, HR, finance, and other internal teams. That lets a buyer expand one deployment across departments instead of buying a point tool just for IT in Slack.
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• ServiceNow has an even stronger contract advantage because conversational support sits inside a broader system that already handles tickets, approvals, knowledge, and employee portals. When automation is added inside the incumbent ITSM budget, the marginal sale is small compared with asking procurement to approve a new standalone vendor.
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This market is heading toward consolidation around platforms that combine chat interfaces, system integrations, and budget ownership. For Console to keep winning, its automation has to feel meaningfully better and faster to deploy than what enterprises can turn on inside existing ServiceNow, Moveworks, Slack, or Microsoft relationships. Otherwise, AI automation becomes another bundled feature instead of a standalone product category.