Pry vs Enterprise FP&A Pricing
Andy Su, co-founder of Pry, on building the "Figma of finance"
This pricing gap exists because enterprise FP&A vendors are selling a heavy system, not just a forecast model. Products like Anaplan and NetSuite come with long implementations, specialist admins, and workflows built for large finance teams with many departments and approval layers. Pry is selling a lightweight self serve tool for startups at $50 per month, so cutting enterprise prices down to startup levels would break the economics and sales motion those vendors are built around.
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Pry is designed to land through product led growth, with a free tier and paid plans from roughly $50 to $400 per month. That is a radically different buying motion from enterprise FP&A, where contracts can run from $300,000 to $450,000 per year and usually include implementation work.
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What large platforms really sell is workflow compression for complex companies. They pull actuals from ERP, CRM, and HR systems, route budget requests to department heads, track approvals, and save highly paid finance teams time each quarter. That value supports high prices, but it also makes the product too costly and complex to repackage for tiny startups.
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The disruption path is not to beat NetSuite or Anaplan head on, it is to delay the moment a company needs them. Pry's bet is that QuickBooks or Xero plus a modern planning layer can replace the spreadsheet chaos that usually pushes a startup into a bigger ERP or planning suite.
The market is heading toward a split. Large enterprises will keep paying for deep control, while startups and mid market teams adopt simpler planning tools that connect to existing systems and spread outside finance. As products like Pry and Runway add integrations, permissions, and collaboration, they move the boundary of what companies can do without graduating into enterprise software.