Kraken Building Crypto Financial OS

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Arjun Sethi, co-CEO of Kraken, on building the Nasdaq of crypto

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In crypto, many things are vertically integrated.
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This is why crypto exchanges are turning into financial operating systems, not just trading venues. In crypto, the same plumbing that matches buyers and sellers also powers dollar stablecoins, custody, wallet balances, on and off ramps, and cross border transfers. Kraken is arguing that once liquidity sits at the center, it becomes cheaper to add sending, yield, and app level services than to hand customers off to separate banks, brokers, and payment processors.

  • The concrete reason is that stablecoin payments need exchange style liquidity behind them. If a business wants to receive USDT, convert part to local currency, keep part in dollars, and move funds across chains, the hard part is not the wallet screen, it is the market making, custody, settlement, and compliance stack underneath.
  • Kraken has been building toward this for years. Earlier research showed futures and staking becoming a meaningful share of revenue, and the newer product stack adds send and receive flows through Kraktags, plus Ink as a bridge into DeFi. That extends the exchange from a place to trade into a base layer for payments and onchain financial apps.
  • The main comparison is not just Coinbase, but also Binance and stablecoin fintechs. Coinbase is building a full stack USDC payments platform around Base and Commerce, while Binance has pushed a more all in one exchange model. Kraken is taking a middle path, using exchange liquidity as the core and then layering region specific money movement and financial products on top.

The next phase is a race to own the default account where users store value, move money, earn yield, and access onchain markets without leaving one trusted interface. If Kraken executes, the exchange becomes the back end for remittances, business payments, and DeFi access, and trading fees become only one piece of a much broader financial services revenue mix.