Salmon's Repayment-Driven Product Ladder

This progression is Salmon's real underwriting engine, because the first product is less about making one sale and more about collecting proof that a customer can handle bigger, cheaper, and more flexible credit later. Product Loan gives Salmon a controlled starting point in a partner store, then repayment behavior inside the app determines who gets access to Credit Line, Personal Loan, and Moto Loan. That lets Salmon widen limits and reduce collateral step by step, instead of taking full unsecured risk on day one.

• The product ladder is concrete. A shopper starts with a store purchase loan, repays through the app using GCash, Maya, or cash partners, then may unlock a QR Ph credit line usable at 600,000 plus merchants, and later unsecured cash or motorcycle financing if repayment stays clean.
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• This is how Salmon turns merchant finance into a customer acquisition channel. Home Credit has much broader store reach, but its advantage is checkout distribution. Salmon is trying to use the same first loan to build a longer account relationship that includes everyday spend and deposits in one app.
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• The wider market is moving the same way. BillEase has tied its credit product into Maya Business QRPh and POS terminals, and Maya and GCash already sit on top of daily payment flows. That makes repayment data and transaction frequency more valuable than a one time approval decision.
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The next step is a tighter loop where deposits, repayment history, and everyday QR spending all feed the same customer record. If Salmon keeps graduating borrowers upward without losing credit quality, it stops looking like a point of sale lender and starts looking like a full consumer bank built around behavior based underwriting.