Mirakl Connect multi-channel selling cockpit

Mirakl Connect turns Mirakl from software that helps retailers run a marketplace into software that also helps brands fill those marketplaces. That matters because the hard part of launching a marketplace is not only standing up the site, it is getting enough live listings, clean product data, and reliable stock feeds fast enough that the storefront feels full on day one. Connect gives sellers one place to sync catalog, inventory, pricing, orders, and messages across hundreds of channels, including Mirakl powered storefronts and external marketplaces.1 2 3 4

• Mirakl already had the operator side of the market. Connect adds the seller side. The company now sells to retailers that want third party assortment, and to brands that want one integration instead of separate feeds for each marketplace. That makes Mirakl more of a network than a pure software vendor.1 2 5
• The concrete workflow is feed normalization. A brand connects Shopify, ERP, or a product file once, then Connect reformats product attributes for each destination, pushes stock and price updates, pulls orders back, and centralizes buyer messages. The May 28, 2024 product launch centered on one click listing with Catalog Transformer.3 4 6
• This also helps explain Mirakl's expansion beyond core marketplace fees. In the same way Mirakl Ads monetizes seller demand after retailers launch, Connect can monetize seller access before and during launch. With 450 plus retailer customers and a large vetted seller base, every new retailer makes Connect more useful to brands, and every new seller makes Mirakl launches easier for retailers.1 2 5

The next step is for Connect to become the default distribution layer for marketplace commerce, then feed directly into Mirakl Nexus so the same catalog can be sold on retailer sites, external marketplaces, and AI shopping agents through one integration. If that works, Mirakl moves closer to owning the pipes between product data and every digital buying surface that matters.1 3 4