eToro's Global Regulatory Advantage
eToro
This advantage is really about distribution before product. In retail brokerage, the hard part is not just building an app, it is getting licensed country by country, earning local trust, and tailoring the product to each regime. eToro already has that footprint, with 70% of funded accounts in Europe and active licenses across the UK, EU, Australia, Seychelles, and now Singapore, while Robinhood is still extending a more recent European base from Lithuania into broader international investing.1 2 3 4 5
- eToro’s regulatory stack is concrete infrastructure. Its CySEC, FCA, ASIC, Seychelles, and MAS permissions let it offer local access to stocks, ETFs, crypto related services, and derivatives under rules it already operates inside, which lowers the friction of entering new markets and launching new products.2 4
- Robinhood’s international push is newer and more product specific. Its EU rollout started with crypto in December 2023 through Robinhood Europe, UAB in Lithuania, then expanded in 2025 into stock tokens and a broader EU app, which shows progress but also how much of its non US footprint is still being built now.5 6 7
- The brand difference also matters in how users discover the product. eToro has spent years as a Europe and rest of world social investing app with copy trading at the center, while Robinhood’s scale and product design were built first around US equities, options, and PFOF economics that do not translate cleanly into Europe.1 3
The next phase is a race to turn regulatory presence into habit. If eToro keeps adding products like options outside the US and uses Singapore as an Asia hub, its early approvals can compound into a wider moat, because every new market entered with local permission and an existing brand gets easier than the last.1 4 6