Platform Bundling Reshapes DSPM Market

Consolidation is turning DSPM from a standalone budget into a feature inside bigger security and backup suites. Once CrowdStrike, Rubrik, and Veeam add data discovery, classification, and exposure monitoring to products customers already use, they can sell DSPM as part of a larger renewal, not as a separate line item. That changes buying behavior in large enterprises, where platform consolidation and vendor count reduction often matter as much as product quality.

• Rubrik bought Laminar in August 2023 to add DSPM to its data security platform. In practice, that lets Rubrik pair finding sensitive data in cloud stores with the backup, recovery, and ransomware workflows it already sells to the same security and infrastructure teams.
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• CrowdStrike agreed to buy Flow Security in March 2024 to bring DSPM into Falcon Cloud Security. That means one console can show cloud misconfigurations, runtime threats, and exposed data together, which makes a separate DSPM tool harder to justify in enterprise procurements.
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• Veeam agreed to acquire Securiti AI for about $1.725B in October 2025, then completed the deal in December 2025. That pushes the same pattern into the backup market, where a vendor with a very large installed base can bundle data security, governance, and recovery into one contract.
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The next phase is likely fewer independent DSPM vendors selling broad discovery on its own, and more specialists winning by solving a narrow, painful workflow better than the platforms. For Teleskope, that favors deeper automation around remediation and developer workflows, where bundled products are usually weaker than focused tools.