Veeam Acquisition Turns DSPM Into Resilience Workflow
Cyera
This gives Veeam a shortcut into DSPM distribution that standalone vendors cannot match. Instead of convincing a security team to buy a new data scanning tool, Veeam can sell Securiti into customers already using it for backup, recovery, and ransomware response, where the data owners, infrastructure teams, and budget are already in place. That turns DSPM from a separate security purchase into an extension of an existing resilience workflow.
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Veeam closed the Securiti deal in December 2025, and the combined company says it protects more than 550,000 customers, including 82% of the Fortune 500. That installed base gives Securiti immediate access to a huge set of enterprises that already trust Veeam with mission critical data operations.
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In practice, this means a Veeam account team can start with backup and recovery, then add data discovery, classification, privacy controls, and AI governance on top of the same data estate. The buyer conversation shifts from finding sensitive data for compliance alone to deciding what data is safe to restore, expose, govern, and use in AI.
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Rubrik is pushing the same playbook after acquiring Laminar, making DSPM part of Rubrik Security Cloud and positioning it as data security that can be activated from an existing resilience platform. For Cyera, that raises the bar in accounts already standardized on backup incumbents, because bundled products are easier to buy than a separate point solution.
The market is heading toward platforms that combine finding sensitive data with protecting and recovering it. Vendors that already sit in the backup and recovery control plane will keep pulling DSPM into bigger resilience deals, which means independent players like Cyera need deeper workflow ties into recovery and remediation to stay strategically central.