Chime Shifts to Paycheck Monetization

This marks Chime’s shift from getting paid only when a customer swipes a card or uses the wrong ATM, to getting paid when a customer moves money fast or borrows against expected cash flow.1 2 3 4 5

• The new products are already material. Q2 2025 platform related revenue reached $162M, up 113% year over year. MyPay scaled to more than $400M in annualized revenue in Q4 2025, while OIT hit $640M in quarterly volume in Q3 2025 and Instant Loans originated about $400M in 2025.1
• All three products sit on top of direct deposit. MyPay advances wages before payday, OIT charges 1.75% to move funds instantly to another bank, and Instant Loans offers 3 month loans up to $500 for $5 per $100 borrowed. That means Chime is monetizing the paycheck itself, not just the spending that follows.1 3
• This is how neobanks raise ARPU toward bank levels. Chase generates about $731 per active digital customer and Cash App about $204, while Chime was around $214 in April 2024. The path upward is the same one used by players like Revolut and Monzo, add lending and paid money movement on top of basic checking.4 5 6 7

The next phase is a tighter paycheck centered bundle, where direct deposit brings in the user, then advances, installment credit, and instant transfers lift revenue per customer without needing a completely different audience. If that mix keeps growing, Chime starts to look less like a debit card distributor and more like a lightweight consumer bank built inside an app.1 2 6 7