Brave advertising revenue sharing model

Brave turns advertising into a three sided payout system, which makes ads feel more like a rebate than a tax on attention. Advertisers buy campaigns in USD, or supported crypto, Brave serves opt in ads inside the browser, users who choose to see rewarded ads receive 70% of that revenue in BAT, and creators collect BAT contributions from those users through verified Brave Creator accounts on sites like YouTube, Twitch, X, Reddit, and their own websites.1 2 3 4 5

• The money flow is unusually concrete. A brand tops up a Brave Ads account, campaigns are billed on flat, CPM, or CPC terms, and rewarded user ads send most of that spend back to opted in users. This lets Brave monetize without the standard surveillance ad model.2 4 5
• Creators are paid through a separate but connected loop. Users can send one time or recurring BAT contributions to verified creators, and creators receive those payouts through Brave Creators. That means creator earnings depend on user participation, not on page based ad slots sold by the creator.1 3 5
• This structure matters because BAT is not required on the demand side. Advertisers can pay in dollars, while BAT is purchased as needed for rewards. That reduces friction for brands, but keeps the rewards layer exposed to token utility, payout rails, and user willingness to opt in.6 7

Going forward, Brave is building a browser business where ads, creator payments, subscriptions, and search all reinforce each other. The more Brave can keep users inside its own browser and search surfaces, the more often it can sell privacy preserving ads, reward users, and route value to creators without handing the economics to Google.6 7