Turning open workspaces into workflows
Filip Kozera, CEO of Wordware, on the rise of vibe doing
This is the core product challenge for Wordware, because the company is selling a general purpose work surface before the winning workflow is obvious. The product is not laid out as chief of staff, project management, and artifact creation modules. Instead it behaves more like a persistent workspace with memory, where users connect context, run agents, and gradually reveal the repeat jobs they want the system to own.
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That makes onboarding harder than with a narrow tool like Lindy, which leads with clear tasks like email, scheduling, and follow up. A specialist can show value in one screen. A horizontal agent asks the user to imagine possibilities first, which raises activation risk but also creates room for unexpected use cases.
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The upside is that successful horizontal products can learn from usage and then harden around the most frequent behaviors. That is how broad creative or developer tools often evolve, from open ended surfaces into products with clearer templates, defaults, and bundled workflows once usage patterns become visible.
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The lock in comes from accumulated context. Wordware describes Sauna as an intelligent workspace with persistent memory, and ChatGPT now offers project memory too, but Wordware is positioning around work that compounds through repeated connections and recurring operational tasks, not just better answers inside a chat thread.
The next step for this category is productizing the best discovered behaviors without losing the openness that made them appear. The winners in horizontal agents will keep a broad surface for exploration, then quietly turn the most common paths into guided workflows, so first time users reach value faster while power users still expand the map.