Annual Scans Create Longitudinal Baseline

The baseline is what turns a one time wellness scan into a repeatable care product. A first scan mainly tells a member where they stand today. The second and third scans are more valuable because Neko can show which mole changed, which blood markers moved, and whether heart related measures are stable or drifting, all in one record reviewed with a clinician. That makes annual return visits easier to justify and easier to sell in advance.1 2 3

• Neko is building continuity through a fixed annual workflow, not a broad primary care relationship. The company says 75% of first time members book and prepay the next scan before leaving, which matters because the business is paid per visit at $499 rather than through an auto renewing subscription.1
• The baseline also makes Neko more concrete than a generic physical. Its scan stores skin imaging, cardiovascular measurements, blood biomarkers, and now a year of wearable data from Apple Health or Health Connect, so the clinician can compare a member against their own prior readings instead of only against population ranges.1 2 3
• Other preventive health players use the same retention logic through different data types. Function Health tracks 160 plus lab tests over annual and mid year testing, while Prenuvo argues that repeated annual MRI scans help interpret whether a lesion is stable or new. Neko is applying that same compare over time model to a mixed sensor and clinic visit.4 5 6

Going forward, the longitudinal record is likely to become the center of Neko's moat. As more members accumulate multi year scan histories, the product shifts from a novelty visit to a personal health file that is hard to replicate elsewhere, which should strengthen retention, support clinic utilization, and open the door to employer and health system use cases built around repeat monitoring.1 2 3