Valmont pursuing irrigation software platform

The real prize is turning Valley from an equipment sale that happens every many years into a software and services relationship that sits inside daily irrigation decisions. Valmont already has the pieces, remote control, pump monitoring, soil moisture, weather stations, and scheduling tools in Valley 365 and AgSense 365. The strategic step is to make those tools useful across more of the farm, and across more brands, so spending can happen between pivot replacements.1 2 3 4 5

• Today the workflow is already moving beyond the pivot itself. Valley 365 and AgSense 365 let growers watch pivots, pumps, tanks, soil moisture, and weather in one app. That matters because irrigation decisions are really about whether to run a well, how much water a field needs, and whether pressure, flow, and weather support that plan.2 3 4
• Lindsay shows what the competitive bar looks like. FieldNET combines remote control with scheduling and Advisor recommendations built from crop, soil, and weather inputs, and markets itself as whole farm water management. That means Valmont is not creating a new category, it is fighting for who owns the software layer above installed irrigation hardware.6 7 8
• The economic logic is the same pattern seen in other equipment categories that layer telematics onto machines. EquipmentShare used connected software to create a steadier, higher margin revenue stream than rentals alone. For Valmont, agronomic and monitoring tools can similarly create recurring spend tied to farm operations instead of one time capital purchases.9 10

The next phase is a shift from branded machine control to cross farm orchestration. The winners will be the platforms that prove they save water, pumping cost, labor time, and crop stress with enough reliability that growers use them every week, not just when they buy a new pivot. That would make irrigation software a bigger share of farm budgets and customer loyalty.1 5 6 8