Kajabi Pivot to Access-Based Businesses

Kajabi is moving from a course tool into infrastructure for recurring, relationship based businesses. That matters because access products are sold through ongoing interaction, group belonging, coaching, and status, not just a library of videos. Once Kajabi supports communities, coaching, newsletters, payments, and websites in one place, it can serve coaches, consultants, operators of paid groups, and other experts whose product is continued proximity and accountability.

• The customer base broadens materially. Kajabi now says about 40% of new products launched are non course offerings like coaching, communities, podcasts, newsletters, and downloads, which shows creator businesses are already using it for more than classes.
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• The closest comparison is Circle, where the community itself becomes the paid product. Its customer examples span professional networks, learning academies, and life clubs, and it now sees non creators and even large organizations build businesses around paid member access.
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• This also changes the competitive set. Patreon mainly monetizes creator earnings by taking a cut of subscriptions and perks, while Kajabi sells fixed fee software for creators who want to own the website, email list, payments, and member experience themselves as the business gets larger.
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The next step is a fuller stack for high touch membership businesses, where a creator sells cohorts, masterminds, private groups, live sessions, and follow on offers from one dashboard. If Kajabi keeps improving community depth while bundling operations, it can pull budget from separate course, email, and community tools and become the operating system for expertise businesses, not just course sellers.