Enterprise Contracts Boost Preply Margins

Enterprise pushes Preply away from one off consumer lesson purchases and toward budgeted training programs that renew like software. A company that buys language training for hundreds of employees usually signs an annual contract, assigns seats by team, tracks usage and progress, and gets account support. That makes revenue easier to predict, and it spreads sales and support costs across a much larger contract than an individual learner plan.

• Preply launched enterprise in 2020 and sells corporate language training in English, Spanish, and German to employers including TikTok, Zendesk, Eventbrite, Fivetran, Delivery Hero, and Backbase. That shifts the buyer from a single learner paying month to month to an HR or L&D team managing a company wide program.
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• The recurring piece comes from workflow. Once a company has onboarding, compliance, manager reporting, and employee learning plans set up, switching vendors is disruptive. Upwork saw the same pattern moving upmarket, where enterprise required added compliance, onboarding, account management, and talent bench features, but became a fast growing expansion engine.
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• Margins improve because enterprise contracts bundle many learners into one sale. Preply reported enterprise grew 230% in 2021 to 2022, faster than D2C. In adjacent learning markets, Coursera grew enterprise revenue 70% to $120M in 2021, showing how B2B training can become a major profit pool once sales efficiency and renewals kick in.
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If Preply keeps winning larger employers, the business should look less like a tutoring marketplace driven by constant consumer reacquisition and more like a recurring training platform. That would raise average contract value, smooth revenue, and give Preply a clearer path to stronger contribution margins as enterprise becomes a larger share of mix.