Identity Orchestration for Global Fintech
Trisha Kothari, CEO of Unit21, on the fraud problem in fintech
This fragmentation is why identity has become an orchestration problem, not a single vendor purchase. A fintech onboarding users in the US and the UK usually needs different checks, different data sources, and different pass fail logic by country. In practice, one vendor may be strong on US SSN, phone, and bureau data, while another is better at UK and broader international document and registry coverage. That leaves the fraud team stitching together local specialists, then feeding all of that data into a separate risk engine like Unit21.
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US identity checks often lean on local rails like SSN and domestic data files. That makes providers such as Socure and Prove especially tied to US digital identity signals, while Trulioo positions itself around broad cross border coverage and document verification across 195 countries.
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The market response has been orchestration. Alloy sells a single integration that routes applicants by country to different verification flows and underlying data vendors, which is effectively a software layer on top of the provider fragmentation Trisha Kothari is describing.
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That separation helps explain Unit21's role. It does not need to be the identity provider for every country. It becomes the place where teams combine identity results, transaction behavior, login changes, and case management into one fraud and AML decision workflow.
The next step in this market is fewer direct vendor integrations for fintechs, and more control layers that sit above them. Global onboarding will keep moving toward one workflow that can swap local identity providers underneath, while companies like Unit21 gain importance as the system that turns many fragmented checks into one operating decision.