Asteroid turns browser automation into operations
David Mlcoch, co-founder & CEO of Asteroid, on browser automation and the last mile problem of AI
Asteroid matters because it turns browser automation from a developer project into an operations product. Instead of asking engineers to hand code brittle scripts for every portal, Asteroid lets the team that already knows the workflow teach an agent with recordings, SOPs, and live feedback, then run that workflow inside hosted browsers with human review when needed. That makes browser automation usable for insurance, healthcare, and supply chain teams that live inside old web systems every day.
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The product is concrete. A team records a process, or uploads written steps, Asteroid generates the agent logic, runs it in a secure browser, exposes it through a web UI or API, and lets operators watch sessions, review recordings, and step in on Slack when the agent gets stuck. That is much closer to an ops console than a developer framework.
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The wedge is different from Browserbase and Stagehand. Browserbase sells hosted browser infrastructure and developer tools, while Asteroid is built for the person who already knows how to submit an insurance quote or update a healthcare portal but does not want to manage Playwright selectors or an engineering backlog.
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This puts Asteroid on a collision course with traditional RPA budgets. UiPath generated $1.42 billion in revenue in fiscal 2025, showing how much enterprises already spend on workflow automation. Asteroid is betting that LLM driven browser agents plus human oversight can deliver similar outcomes with faster setup and lower dependence on specialist implementation teams.
The next step is from single browser tasks to full back office workforces. As these agents become more reliable, the winning products will combine browser actions, spreadsheets, internal tools, and approval flows in one system, with operations teams owning the workflow logic and engineers only plugging the agents into surrounding systems.