Sanas sells applications and infrastructure

Selling both apps and infrastructure turns Sanas from a single contact center tool into a speech layer that can sit across many voice products. One buyer can roll out the Sanas desktop app to agents, while another can plug the SDK into an existing CCaaS, telecom, or UCaaS stack and route live audio through Sanas for accent conversion, translation, and cleanup without rebuilding the rest of the call flow.1 2 3 4

• The application sale looks like classic enterprise SaaS. Sanas sells packaged products used directly by agents and teams, including Accent Translation, Speech Enhancement, Language Translation, and Speech Intelligence. That supports seat based expansion inside one customer, with roughly 160% net revenue retention and about $1M average contracts.1 2
• The infrastructure sale looks more like an API or embedded platform business. The SDK is server side, works inside an existing audio pipeline, and bundles enhancement, accent translation, and language translation in one integration. That lets platforms distribute Sanas across many downstream customers instead of one enterprise deployment at a time.1 3
• This puts Sanas in a different lane from pure speech API vendors like Deepgram, which mainly sell core speech primitives, and from contact center incumbents like Five9, which bundle broad CCaaS software and increasingly add AI point features. Sanas can sell above the raw voice stack and below the full contact center suite.4 5 6

The next step is full stack compression around real time voice. As more platforms want speech features without building them in house, Sanas can widen from a contact center app vendor into a default embedded speech layer for enterprise voice software, while using its direct app footprint to prove outcomes and pull platform deals upstream.1 3 4