Office Hours transforming B2B customer research
Joe Kim, CEO of Office Hours, on the end of crowdwork
This shows that Office Hours is not just an investor research tool, it is becoming workflow software for B2B product teams. Instead of paying only for one off diligence calls, software companies use the network to find exact buyers, hear why they picked an incumbent, test pricing and messaging, and feed those conversations back into product, marketing, and sales decisions. That expands spend from expert network budgets into much larger customer insights and research budgets.
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The practical job is targeted buyer research. A startup selling security software can use Office Hours to line up CISOs or IT admins, ask what tools they use today, what broke in their buying process, and which claims in a landing page feel credible or weak. Office Hours cites customers like Drata for pricing research and Brex for persona development.
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This also places Office Hours in a widening primary research market, not just the roughly $3B classic expert network niche. The interview describes calls, surveys, questionnaires, and AI interviews as converging into one market for paid human insight, while the company profile frames this as a move into broader corporate market research and customer insights budgets.
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The closest comparables are moving in different directions. Tegus built around transcripts and was absorbed into AlphaSense as part of a financial research stack. Dialectica is adding surveys and reports for enterprise and deal teams. Office Hours is differentiating around self serve matching, open expert profiles, and repeated use by product and marketing teams, not just investors.
The next step is for buyer research to become faster and more continuous. As AI interviews and transcript synthesis get cheaper, the scarce part of the system becomes access to the right people and trust in who they are. That favors networks like Office Hours that can reliably surface niche B2B decision makers, because the distribution of experts becomes more valuable than the interview format itself.